Facebook. Twitter. LinkedIn. Instagram. WordPress. Pinterest. So many brands of social media—and all created for different uses–it’s getting complicated to manage them all. Post a picture-a word-a story, then check back later to see who comments, who reads, who “likes”. Respond. Check out what other influencers, friends, family, curiosity seekers have to say right now.
I joined some social media sites for “market research”, to learn the who-what-why-how people use them. Twitter was my latest endeavor, and within 24 hours I learned firsthand the power of social media, when an airline changed my seats based on what I tweeted.
The social media sites can draw you in, then steal your time as you visit other sites in addition to keeping yours current. I have already seen how Twitter and Instagram have taken time from my blog, as I haven’t written a blog post in over a week. I feel like the blog is less fleeting than the Instagram or Twitter posts, so it is time to get back to it. And it helps me explore my thoughts in word.
As I wander around the “popular” pics on Instagram, it intrigues why people BEG, borrow, and comment to capture and hoard as many followers as they can. People ask others to “like” their pics and promise to follow them, pictures unseen.
What does the person get with the most followers? Businesses, can accomplish goals of more revenue, more exposure, new clients. But I see people on Facebook who comment on pictures and “like” pictures where someone says “want 2000 more friends? Like my post.” Or people on Instagram with 30,000 followers—who post unoriginal, blah pictures. (though a few inspired me enough to follow them). Does it make you “popular” in your mind?
But, this journey takes me to unexpected places and introduces me to new people and concepts, so I will keep each path and door open. I welcome you to join me as I explore these various social media at
LinkedIn: Cindy Cardinal
And next month, welcome to Pinterest. I have an idea that Pinterest is like Alice falling into the proverbial rabbit hole. Easy to get lost, lots of unexpected surprises. So if you do not hear from me for while, check out the pinboards.
I just read an article in Folio: magazine about how Time Inc and Meredith Publishing are using Pinterest to build their subscriber bases for the women’s magazine market, but time will tell if this platform can help more specialized, business journals. Time and experimentation will tell. C